Defining Your Niche

Ready, Aim, Fire up your marketing momentum!

When you know who your target market is and how to reach them, you can effectively aim your marketing efforts and ignite a steady stream of qualified prospects.

During this five-session interactive seminar, you will walk through the steps to create your Niche Marketing Masterplan. With your new masterplan in hand, you will be in a position to energize your marketing activities with the power of clarity and commitment. Your list of prospects will grow and you will see better results from your marketing efforts, accomplished with more ease!

You will come away with clarity about these questions:

• Whom do I most want to attract as clients?
• Where and how do I reach them?
• Has my "ideal client" profile changed? Does it accurately reflect my current preferences, priorities and values?
• What are the challenges facing my target group? What has compelling value for them?
• How do I best describe the benefits that my services offer?

What you will learn:

The Five Steps for defining your niche so that your passion for your work and the compelling value of your services are convincingly woven together.

You will learn the art of:

• Determining your specialty - what you bring, what distinguishes you
• Crafting your specialty - the benefits of your services
• Determining your target market - who you want to reach
• Crafting your target market - standing in their shoes
• Putting it all together in a Verbal Handshake- answering the "What do you do?" question

Additional Benefits

• A tool for creating your Professional Mission Statement - the engine that drives your work
• Niche Locator tool to track primary and secondary niches under consideration
• Strategies for researching secondary niche possibilities
• Group feedback to test drive your Verbal Handshake

Who this seminar is for:

Coaches, therapists, consultants, healthcare providers, realtors, network marketing distributors...anyone who wants repeat business and referrals from customers or clients!

Here's what past students say:

"In her Defining Your Niche seminar, Nina showed me how to follow my passion, skills and gifts in looking at niches.  She is a compassionate and articulate leader, meeting each person right where they are and gently moving them to the next step."
[ NM, Certified Coach, Santa Rosa, CA]

"Nina’s seminar breaks down the essentials of niche marketing very clearly and gives people permission to choose whom they most want as clients. In my experience this has been the “x factor” that has dramatically increased my marketing effectiveness."                         

[AD, State Farm, Portland, OR]

Dates for the next Defining Your Niche seminar:

If you would like to be notified when the next class dates are announced, send us an email.

Nina Ham, CPCC, LCSW | Success from the Inside Out
Email Coach Nina Ham | Telephone 510-526-7377
all contents Nina Ham © 2002-2005